As real estate businesses continue to populate the digital landscape, competition is expected to be tougher. Getting noticed by the right homebuyers and renters entails using the right marketing solutions. Discover how local SEO can be your online magnet to attract the right people to your real estate business.
In the past, you would have likely referred to the yellow pages to look for a service, an address, or phone number. Today, you turn to search engines – just like your clients. These platforms have completely changed how people access information. This is why real estate agents use SEO marketing to establish their online presence.
But there is more to this strategy than integrating keywords into your website’s content. Search engines, specifically Google, have made changes to improve user experience. Their algorithm updates have led to smarter searches, making it easier for users to find the closest answer to their query.
Local SEO is an example of a smarter form of search. For instance, mobile users must simply include the phrase “near me” to find businesses in their area. According to recent data, 72% of users will likely visit the establishments that pop up in their local search results.
The Power of Local SEO
As the name suggests, local SEO optimizes your website pages for localized queries. It is a strategic process to generate leads within the vicinity of your business. Its goal is to drive potential clients to your brick-and-mortar office or shop. Once they end up in your office, you and your staff can take over.
Over 70% of users will likely visit the establishments that pop up on their local search results.
The effectiveness of this strategy is evident in the numbers. According to Google, the majority of localized searches result in valuable action for businesses.
- 30% of mobile searches are related to a product or service’s location
- 76% of localized mobile searches lead to store visits within a day
- 53% of users look up a business establishment’s address
The best SEO strategy for your real estate website is local SEO. By integrating your location and your listings’ addresses into your webpage content, you attract the right prospects to your site – people who are interested in your location/s. This increases your chances of converting site visitors into leads and then into clients.
Key Components of Local SEO
Ranking for local searches requires some changes to your digital marketing campaign. There are three main components of good local SEO, namely (1) links, (2) content, and (3) keywords.
Local SEO Links
There are different types of local SEO links, including citation sites and local online directories. Since this strategy focuses on location-based searches, your business address plays an essential role. It’s important to have your location information updated.
- Update your information in Google My Business and other online directories.
- Make sure your NAP (name, address, and phone number) are consistent across digital platforms.
- Partner with third-party websites to list your business as a point of reference in their content.
Google and other search engines refer to these directories and websites to determine your trustworthiness online. Consistent and updated information makes it easier for them to rank you in local SERPs.
Localized Content
Content with a local focus is essential in real estate. Since you are dealing with listings on various locations, you need to create and publish content highlighting this information. Doing SEO for real estate is all about making specific web pages visible to people residing in that area or are interested in it.
- Write and publish content about the areas where your listings are.
- Create content about specific listings; highlight the area’s features and benefits, such as proximity to schools and commercial centers.
Part of selling a property is advertising its surrounding area. By localizing content, you improve your web pages’ ranking on SERPs.
Local Keyword Research
Keyword research for local SEO is not that different from regular SEO. The difference lies in certain search modifiers, specifically “nearby” and “near me.” They transform normal search queries into localized inquiries.
Utilize free topic research tools to discover what potential clients search for online. Identify keywords relevant to your real estate agency. These tools are also helpful in determining which keywords have local intent. With the right strategy, you can integrate the appropriate location-based keywords into your content and web pages to provide more accurate info about your listings.
Enhance your digital marketing campaign with the necessary upgrades. With a strong local SEO strategy, you generate leads that bring the most value to your business.
If you want to improve your discoverability in local searches, Dadri io is only a click away. Our team will gladly help you with your local SEO plan.
