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Having online presence is no longer optional today. Without visibility on the digital realm, a business is at risk of missing out on valuable opportunities. As more tech-savvy homebuyers (particularly millennials) emerge, real estate companies must adopt digital marketing solutions to improve their reach in this market segment. This article talks about the various strategies

As real estate businesses continue to populate the digital landscape, competition is expected to be tougher. Getting noticed by the right homebuyers and renters entails using the right marketing solutions. Discover how local SEO can be your online magnet to attract the right people to your real estate business.   In the past, you would have

SEO is a good first step toward building your real estate business’ online presence. But it could take time to produce actual conversions. You want to reach your target buyers when properties are available and “ripe for the picking,” so to speak. Pay-per-Click advertising can get you closer to your market sooner. For buyers of

Today, a buyer’s house hunt starts with a Google search. And that Google search will lead them to a website. If your real estate business doesn’t have a website, you will have very few chances of being found. Learn how an optimized website can attract more clients and retain your current ones. If your real

Real estate is a highly competitive market. For many brokers and agents, it always pays to get ahead of the competition and drive more sales. In a world that’s quickly becoming digital, the advantage you are looking for as a broker or agent can be found online.    A study by the National Association of REALTORS®

Real estate and social media can work hand in hand. Social media platforms are an absolute goldmine for many real estate agents and businesses. The importance of social media in digital marketing can’t be overstated. Studies from the National Association of Realtors® (NAR) found that 77% of real estate agents use social media actively in

As early as 2017, at least 99% of millennial homebuyers have been using the internet to search for their new home. Meanwhile, 89% of older generations have also relied on web searches for their next house purchase. As such, the internet has become an important place for real estate professionals to generate leads and sales. However,